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about change communications

Senior communications leadership for IT change and transformation — available contract, project or fractional.

Clear, human‑centred communication and UX solutions that help organisations navigate change, engage their people, and deliver meaningful results.

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how we can help

Clear, human‑centred communication for change and transformation.

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About Change Communications specialises in making complex change understandable and workable for the people who need to live it. We support organisations through transformation, technology rollouts, and user‑experience challenges by combining strategic communication, UX thinking, and creative execution.

Whether you need user journeys, training content, SharePoint sites, video tutorials, or communication strategies that drive adoption, we help you build clarity, confidence, and engagement across your audience.

Here's how we can help...

IT and transformation communications

With over 20 years’ experience delivering communications for major IT and digital transformation programmes across sectors, we specialise in translating complex technical change into clear, human‑centred messaging. Our work supports Programme Directors and wider change teams by shaping narrative, strengthening stakeholder understanding, and helping people feel informed and prepared throughout periods of change.

This includes:

  • Programme communication planning

  • Narrative and key message development

  • Stakeholder engagement support

  • Clear, honest communication during challenging or sensitive phases

  • Adoption-focused messaging that makes change feel manageable and grounded

Training and onboarding

Clear, engaging training materials are essential for successful onboarding and adoption of new systems. We create tailored guides and video tutorials that align with brand guidelines and make learning practical, interactive, and user‑friendly. 

Deliverables include:

  • Step‑by‑step training guides

  • Role‑based learning materials

  • Video walkthroughs and tutorials

  • Quick‑reference guides

  • Practical, user‑friendly content that reduces confusion and builds confidence

Usercentred communication

We take a user‑centred approach to communication, ensuring information is clear, intuitive and easy to navigate. Our focus is on how people receive and absorb information, so they can move through change with confidence.

This includes:

  • clear, logical content flow

  • avoiding unnecessary detail

  • helping people complete tasks easily

  • creating supportive, straightforward communication

Campaigns and employee engagement

We design and deliver creative internal campaigns that inform, inspire, and connect employees. From internal initiatives to engagement strategies, our work ensures messages are clear, impactful, and aligned with organisational goals — helping teams feel informed and motivated.

SharePoint site design and optimisation

We create and customise SharePoint sites from a blank canvas to meet a variety of business needs — from communication hubs to project or document management. Our focus is on structure, usability, and visual clarity, ensuring each site is intuitive, accessible and aligned with organisational goals. 

Need something not listed?

We often support unique or one‑off requirements during transformation programmes.
If you have a specific need, feel free to get in touch.

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Fractional support

Flexible, senior communications support for IT and digital change — without the cost or commitment of a full‑time hire.

What is fractional support?

Fractional support gives organisations access to senior‑level transformation communications expertise for a portion of the week — typically 1 to 3 days — instead of hiring a full‑time role.

It’s a flexible, low‑risk way to bring in experience, stability and clarity during periods of change, especially when budgets, time or headcount are limited.

Why fractional support works so well during transformation...

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Change doesn’t move in straight lines

IT and digital programmes often experience:

  • periods of intense activity

  • quieter phases

  • unexpected issues

  • leadership changes

  • moments where clear communication becomes critical

 

A full‑time communications hire isn’t always the most efficient option — but experienced guidance still matters.

Fractional support offers:

  • consistent senior oversight

  • flexible access to expertise

  • clear narrative and direction

  • support for Programme Directors

  • help steadying the programme during pressure points

  • calm, human‑centred communication when it matters most

How we support programmes fractionally

As a transformation communications partner, we provide clear narrative, structured communication and calm, grounded guidance — shaped around the real needs of your programme.

Fractional support allows us to offer the right level of involvement at the right time, including:

Strategic direction

  • shaping narrative, tone and key messages

  • clarifying what people need to know — and when

  • aligning communication with programme milestones and risks

Stakeholder clarity

  • working alongside Programme Directors and change teams

  • strengthening engagement through clear, user‑focused messaging

  • helping leaders communicate with confidence and consistency

Delivery oversight

  • reviewing and refining communication materials

  • ensuring information is accessible, clear and user‑centred

  • providing steady, impartial guidance during fast‑moving periods

Go‑live and readiness support

  • preparing people with simple, honest communication

  • reducing confusion and easing the transition

  • helping teams feel supported and ready for what’s ahead

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Ways we can work together

Fractional support is flexible and designed around your programme’s needs:

 

1 day per week

For advisory support, narrative shaping and oversight.

2 to 3 days per week

For programmes needing consistent guidance, content direction and steady involvement.

Monthly retainer

Flexible access to senior support during critical phases or ongoing transformation.

  • lower cost and commitment than hiring full‑time

  • faster to activate than recruitment or onboarding contractors

  • adapts to real programme rhythms

  • ideal for teams needing senior oversight, not constant resource

  • scalable up or down depending on programme demands

  • offers calm, structured communication when it’s most needed

 

Fractional support brings senior capability without unnecessary overhead.

Why choose fractional support?

How it works

Fractional engagements are set up using a simple contract and/or Statement of Work (SoW), depending on the client’s process. This ensures scope, time and expectations are clear from the start.

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about us...

About Change Communications specialises in communications for IT change and transformation, supporting organisations through both large‑scale programmes and smaller, focused change initiatives.

We work with organisations undergoing technology‑driven change — from major system implementations and digital transformation programmes to short‑term projects that need clear, well‑targeted communication. Alongside IT change, we also support culture and ways‑of‑working change where behaviour, engagement, and adoption are critical to success.

Our approach is audience‑led and practical. We take time to understand how change is experienced day to day, then shape communication, training, and support materials around what people genuinely need to know, do, and understand. Whether the work is part of a long‑term transformation or a tightly scoped project, our focus is on clarity, relevance, and usability.

With experience across sectors including sport, utilities, financial services, and pharmaceuticals, we’ve delivered change communications for complex organisations and global audiences, including work with the International Olympic Committee.

 

Established in 2005, About Change Communications brings deep, real‑world experience supporting organisations through change — always with the same aim: to make change understandable, relevant, and human.

client testimonials

I had the pleasure of working with Debbie over two years, during which she brought external support to my change management team.  She provided professional support across a broad range of activities—from communications and planning to content creation, animated tutorials, and design work. Her proactive approach and ability to deliver high-quality work make her a trusted and experienced professional I can highly recommend.

Debbie applied her UX knowledge to map user flows and simplify complex decision paths while supporting the development of a Procurement compliance tool. Her work helped ensure the tool was both intuitive and aligned with business and regulatory needs.

On top of her creativity and communication skills, Debbie is especially at ease using tools like Camtasia and Canva to produce engaging tutorials and impactful visual content. Her technical agility, combined with her user-centred mindset, enhances her ability to bring messages to life and support change initiatives effectively.

She’s a reliable professional—committed, detail-oriented, and someone you can always count on to go the extra mile. It was a privilege to work alongside her, and I am very happy to recommend her.

Isabelle Hudovernik, Senior Business Transformation Manager, International olympic Committee, Lausanne, Switzerland

July 2025

get in touch

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Designed by Debbie Ashe | © 2023

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